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Thursday, 10 July 2008

WWF - masters of raising awareness....(on Green TV)

Tweet this Post How do you get a nation, to consider the plight of the Portugese Eagle? Football of course!

A little different from eco design I know, but I had to recommend this fantastic clip on Green TV. Having watched the latest film covering a campaign by WWF - where top footie club Benifica 'lose' their eagle mascot, I'm hooked. Just goes to show the power of tapping into something we hold dear (be it football or wildlife) in order to get the green message across.. what an amazing campaign...

Click here to watch the clip.
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