Our congratulations to Adam Atkinson, who has been awarded BEST FASHION PRODUCT by a prestigious design panel at PULSE London trade show. Adam is the very talented designer behind Cherchbi’s, a British Made luxury ethical and eco accessories range. Cherchbi’s range includes fabulous quality leather men's belts and regionally iconic solid brass ‘ram’, ‘ivy’ and ‘fern’ key fobs, and of course his glorious silk scarves.
Organiser’s of the London trade fair PULSE 2009, Clarion Retail, sourced a broad range of industry experts to judge the 2009 awards. The judges for this year were Katie Law (Evening Standard) for Best Home Product and Best Gift Product; Janet Fitch (Journalist and jewellery consultant) for Best Fashion Product; Nigel Carrier (creative director, Clarion Retail) for Best Dressed Stand; Michelle Alger (furniture and lighting buyer, Liberty) for the Liberty Award to Best Newcomer; and Poul Madsen (founder, normann copenhagen) for the Best New Product in Launchpad.
Janet Fitch, journalist and jewellery consultant said of Adam’s scarves “This product is beautifully designed, authentic, eco-friendly and had a vintage look with a modern take and they are unisex too!”
Adams range is available from Pure Design, all belts and key fobs come gift wrapped in a presentation box. Adam is also extending his range with new belts and scarves available from Pure Design soon...
A little bit more about Cherchbi….
Cherchbi appears in the Domesday Book describing the town of Kendal on the edge of the English Lake District, the company's home. It is an ancient English word meaning 'by the church'. The company was born out of a fascination with Britain's design and manufacturing heritage, and in reaction to the quality and environmental impact of mass produced goods. All goods are entirely manufactured in Britain. Each item displays craftsmanship and detail reflecting its individual inspirations. The materials used are natural. Many are sourced locally and they are all sustainable, recyclable or biodegradable. 
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